Texas + Formula 1
Coinciding with both the United States Grand Prix Formula 1 race at Circuit of the Americas in Austin and the Longhorns taking on Ole Miss in a ranked night game in Austin, our team at CLC/Learfield Creative worked with University of Texas on a collaboration between them and McLaren Racing.
The brief called for combining both Texas and McLaren IP, while creating something fun, unique, and lifestyle-focused that would get Texas fans excited. The merch and posters sold out at Big Bertha’s Bazaar, a pregame marketplace located outside the football stadium, as well as online, and it was cool to see Texas use a couple of the assets in their third quarter drone show and on the videoboard during the game as well.
*Work completed in my role as Senior Graphic Designer for Learfield Creative (on behalf of CLC).
