Super Bowl Logos
Beginning with Super Bowl LV, I began designing my own version of each season’s Super Bowl, focusing heavily on what makes each host city unique. The NFL had stopped customizing each year’s logo, instead focusing on a design system that carried through to each Super Bowl, and lost a lot of the character that made each each year’s logo so fun. I have tried to give my own take, while understandably not having anyone to answer to when making design decisions. I don’t pretend to understand the process or the amount of pressure that the NFL and its design team is tasked with when creating their logos. I’m just a guy on the Internet making Super Bowl logos for fun.
Super Bowl LX
Hosted in the Bay Area, my Super Bowl LX logo was inspired by the region’s nickname of Silicon Valley with pixels and a tech-based typeface, as well as a California poppy, three diamonds to represent the three Super Bowls hosted in the Bay Area, and the use of the official “Golden Gate Bridge International Orange.”
Super Bowl LIX
Super Bowl LIX took place in New Orleans, LA, and was the 11th Super Bowl hosted in The Big Easy. 11 dots represent those 11 Super Bowls, along with four points of a compass (including two football-shaped points) to reference New Orleans’ place as a major port city, all wrapped up in an Art Nouveau, filligree-filled mark to reference the city’s French history.
Super Bowl LVIII
The first Super Bowl hosted in Las Vegas, my logo references many aspects of a traditional Vegas neon sign. The main typeface and golden football with rays are modeled after the original Golden Nugget sign, the line pattern at the top is made to look like overlapping neon lights on vintage signs, and there are two references to the famous Welcome to Las Vegas sign: the pink shape at the top and the sparkle star on the golden football.
Super Bowl LVII
The ancient Hohokam culture inspired the Super Bowl LVII logo, as the game took place this year in Glendale, AZ. The colors are influenced by beads and tiles used in Hohokam jewelry and mosaics, the holding shape and rectangular patterns come from patterns found on ancient pottery and artwork, and the alternating red square accents are meant to evoke the look of mosaic patterns.
Super Bowl LVI
A Hollywood-inspired logo for Super Bowl LVI, which was hosted in Los Angeles. Eight stars for the number of Super Bowls in LA county, lines and shapes are inspired by neon Hollywood theater signs, there are elements of mid-century modern with shapes and typeface for the movement’s influence on the entertainment industry and LA architecture, and the roman numerals are stylized versions of what was used in the last Super Bowl hosted in Los Angeles, Super Bowl VII.
Super Bowl LV
My first crack at these Super Bowl logos, this one took place in Tampa, FL. The entire mark is influenced by Tampa’s nickname of “Cigar City,” and vintage cigar packaging. Another four point compass reference to a major port city here (just like my LIX mark), 15 dots + one diamond for 16 Super Bowls in the state of Florida, five laces on the football for five Tampa Super Bowls, plus some palm trees.