Moxie the Moose

In the team’s inaugural season, the Portland Hearts of Pine took over the city, selling out all their home games and becoming the hottest ticket in town. Their mascot, Moxie the Moose, was introduced and I was tasked with creating a mascot mark as well as wordmarks and a limited run poster. Moxie is wearing the team’s famous home striped kit, with his foot on a ball and his hand raised showing the heart on his palm. We got pretty fun with the wordmarks as well, providing versions with moose antlers on the custom type.

I don’t know this for sure, but I’m pretty positive this is the first logo I’ve made that has been tattooed on someone’s body. You can find Moxie at all home games at Fort Fitzy, and you can even get his bobblehead!