Hell Is Real

When the Columbus Crew came to me looking for a new mark for their Hell Is Real rivalry game with FC Cincinnati, I jumped at the opportunity. The mark is a hand drawn rendition of the Crew’s official block font set on fire for the fiery atmosphere that each of these games bring. For non-Ohioans, this rivalry game is nicknamed Hell Is Real because of a well-known religious sign on I-71 between the two cities. Each matchup between the Crew and FC Cincinnati has earned the moniker Hell Is Real with the teams and fans embracing the unique nickname.

This is also the only one of my logos (that I know of) that has been turned into an ice sculpture which I very much welcome in the future.